Better Food, Better Planet

Better Tasting Food
Leads to a Better Feeling Planet.

We believe the tastier our veggie meals are, the more good it does us all. Not only in terms of supporting better health, but also in the much bigger picture. Choosing to eat a more veggie-based diet is one small but significant step, as veggie-based foods take less from the land than meat-based products. Of course, we at Lightlife are hardly the first to come up with the idea.

The cow says, "Mooo".
The pig says, "Oink".
The chicken says, "Cluck".
But the veggies say, "Way to go, Earth!"

Veggie foods help feed the world while reducing the drain on the land in remarkable ways – especially compared to meat-based products. A few surprising facts...

• Beef is the single food with the greatest potential impact on the environment.¹
• The enormous volume of meat, pork and poultry farm waste can't be re-processed, and potentially end up into our waterways.²
• Less than half the harvested acreage in the US is used to grow food for people. For every sixteen pounds of grain and soybeans fed to beef cattle, we get back only one pound of meat.³
• Nearly half of rain forests have already vanished. While they cover only 7% of the earth's land, these forests contain nearly two-thirds of all animal and plant species.⁴ Scientists say such plants may hold untold answers to future pharmaceutical cures and more.⁵
• On average, land requirements for meat-protein production are 10 times greater than for plant-protein production.⁶
• Producing 1kg of animal protein requires approximately 100 times more water than producing 1kg of grain protein.⁷

Veggie Goodness for the Planet Means True Deliciousness for You.

While the environmental facts may seem daunting, the truth about veggie goodness is equally delicious. That's why we apply such care and detail to making sure all of Lightlife's foods give you the finest in flavor. In our view, it's a two-way street – while your first bite may shout "delicious" to one side of your brain, it also needs to feed the take-care-of-the-world, common sense on the other side.

• ¹Baroni L, Berati M, Cenci L, Tettamanti M (2006). Evaluating the environmental impact of various deitary patterns combined with different food production systems. European Journal of Clinical Nutrition. Eur J Clin Nutr. 61(2):283
• ²Conrow R, Cox C, Disla L, Lanou A, Neulist S (2005). The Promise of Plant-based Nutrition. Nutrition Advocate. 3(9):6-7
• ³Gussow JD (1994). Ecoloogy and vegetarian considerations: does environmental responsibility demand the elimination of livestock? AM J Clin Nutr 59 (Suppl), 1111S
• ⁴Conrow R, Cox C, Disla L, Lanou A, Neulist S (2005). The Promise of Plant-based Nutrition. Nutrition Advocate. 3(9):6
• ⁵http://www.research.vt.edu/resmag/1999resmag/kingston.html
• ⁶Leitzmann C (2003). Nutrition ecology: the contribution of vegetarian diets. AM J Clin Nutr 78 (Suppl), 658S
• ⁷Pimentel D, Piementel M (2003). Sustainability of meat-based and plant-based diets and the environment. AM J Clin Nutr 78 (Suppl), 662S